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Better Off With You is a pilot initiative delivered by SANE Australia, and is supported by funding from the Australian Government Department of Health.

The Mackay, Whitsunday and Isaac region is one of two communities chosen for the targeted pilot campaign. The other is the Northern Beaches in Sydney.  The Mackay, Whitsunday and Isaac campaign features three real stories told by local people with experience of suicidal thoughts and attempts.

Better Off With You aims to speak directly to people feeling suicidal, and seeks to challenge the perception that they are a burden on their family, friends and other people. The campaign will be promoted across social media, radio, print media, outdoor advertising and TV.

The campaign website betteroffwithyou.org.au houses the video stories, support information, a listing of national and local services and an online moderated forum where people can discuss the campaign and share their experiences.  The pilot initiative was developed in consultation with local groups and those with lived experience, and includes a research component to ensure the campaign’s safety, measure impact and to inform future national suicide prevention activities.